Weve all heard that if you are in business , you must have a page of Facebook business or fan page .
Now that you get gone ahead and built your Facebook fan page , which is the next step?
If you build it, they will come or will they ?
If you do nothing now with your Facebook page, it will do nothing for you. Congratulations , you have a cyber- slug !
If you do not have the time to spend keeping your page updated , or you do not have the money in your business to pay someone to keep your page updated , you are wasting your time . It's that simple.
Were a fickle crowd. If you do not keep your current page and populated with new and interesting pieces to read, you will not be one with those who liked your page .
No display on your wall , your fans do not see your page in their RSS feeds. Your fans have to remember to find and revisit your page . They used .
When was the last time you actively visited a page on Facebook simply because you thought ?
Or did you see a post or comment in your RSS feeds from a friend who has caught your attention and you click through to learn more .
My feeling is that option 2. Most of us work this way . We see what others are doing or talking about it and then go for a walk to see.
With that in mind, how can you apply the browsing habits of most online users to your Facebook page strategy to ensure that people continue to visit your page ?
1 . Place 2 to 3 times per week
Yes, a week. Be on your wall posting articles, comments, questions , videos, photos, and at least 2 to 3 times a week to keep your fans engaged pages .
If you do not talk to your page visitors , someone else will.
2 . Post at different times of the day day / different from the week
Unless you know exactly when your page fans are online , make an effort to post at different times of the day and also post on different days of the week.
By posting at different times of the day, you can ensure that you show up in the events of your fans sometimes divergent wire. People are online at different times of the day. Some like to go early in the morning . Some jump online after lunch. Others make a catch up on what's happening at dinner time or when they've finally put the kids to bed and have a few moments to fast .
Similarly, some people are more active during the week. Other browse the weekend when things slowed work .
Knowing when your target market is online and post specifically to tap into their schedules advanced navigation .
3 . Repost your content
Its quite okay to write a single article and post the same article to your wall 2 or 3 times. Make sure to spread the time between the display.
For example , you can publish an article earlier this month and repost at the end of the month. Why ? Nobody can be on Facebook 24 hours a day . There will be fans who would like to read your content , but were not online when you posted .
Republication gives people the chance to catch up on the second time.
4 . Publish content from other sources
Be seen as information disseminator . As well as share your own information , the source material that you know will appeal to your target market.
If you read an article that has been helpful in your business , chances are , it will also benefit others. Then share .
Your Facebook page visitors will appreciate the gesture and perhaps even - to share , citing you as a reference point where they found it .
This is where the ability to tag in Facebook can be very useful . An article that you have found and displayed can be easily shared as a link by someone else , with a tag to your page as a thank you for sharing. Win-win!
5. Respond to comments or questions
If someone posts a question or comment on your page, respond. Sounds simple, but I 'm amazed how many people do not even bother to visit their own page to see what's going on the wall.
Engage with your visitors is a great way to establish rapport and build a following of loyal fans who love to hear from you .
If you do this , chances are that the next time they have a question in your area of expertise , they will ask you . Their friends also see that they've posted on your wall company 's Facebook page and some will click to see why.
Why did you build a professional Facebook ?
Your goal when creating a Facebook business page should be to generate traffic to your page as a source of prospects, customers and clients.
Your challenge is to keep them interested when they get there . Maintain their participation. Fry .
In this way, they'll see you as the expert and ask your advice and opinion when they have a problem or question to ask .
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